Marketing departments everywhere have shifted expenditures in search of higher ROI. The trend has been decidedly towards online media, especially email.

But that strong shift has set up an opportunity for savvy marketers in one “old school” channel that has fallen out of favor.

That channel? Direct mail.

The Direct Marketing Association reports that while use of email is up, open rates and ROI from email marketing are dropping. Meanwhile, response rates for direct mail tend to be higher than for email, especially when the recipient doesn’t know the sender. The DMA also found that “some 95% of those marketers who measured the outcome from using email together with direct mail reported this integration as a success.”

And as Bob Bly, author of The Complete Idiot’s Guide to Direct Marketing, says, “When you’re doing the opposite of your competitors, you stand out more.”

That’s why I’ve put together this new e-book to help you build greater marketing ROI through this neglected channel. And you can get your FREE copy immediately, just by subscribing to CopyEngineer’s FREE monthly e-zine, Technical Response.

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Here’s just some of what you’ll find in this 43-page e-book:

• 13 ways to generate high-quality leads with a sales letter or email (page 3)

• How to write a sales letter that gets maximum response (page 17)

• How to grab your prospect’s undivided attention and focus it on your sales letter…in 3 seconds or less (page 23)

• How to double or even triple response to your direct mail (page 29)

• What to tell your reader at the end of every sales letter (page 36)

and much more.

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Get it FREE, today!

This e-book is packed with tips to help you get more return out of your direct mail campaigns. And it’s yours FREE when you sign up for Technical Response, our free monthly e-zine of lead-generation tips for technology marketers.

Just fill out the form below, and we’ll immediately send you an email with confirmation your subscription and a download link to your e-book.

And don’t worry, if you ever decide Technical Response is not for you, you can cancel your subscription using the opt-out link that appears at the bottom of each issue.

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