contentmarketing

5 Reasons Why Case Studies are Your Most Effective Content During Times of Crisis

November 11, 2020 by Leave a comment
5 Reasons Why Case Studies are Your Most Effective Content During Times of Crisis

The global economic crisis caused by this year's COVID-19 pandemic has affected companies and workers in all sectors.

Workers with less money to spend are more hesitant about spending it. The same is true of businesses. But just like workers need to be paid, businesses need revenue if they’re going ...

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7 Tips for Building a “Perfect” Case Study

October 11, 2020 by Leave a comment
7 Tips for Building a “Perfect” Case Study

Let me begin by saying this: there is no such thing as the perfect case study. Every piece of content is going to have its flaws. Besides, a case study doesn’t have to be perfect to be effective.

What I mean by a “perfect” case study is one that fully ...

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How to Repurpose a White Paper as a Trade Journal Article

September 5, 2020 by Leave a comment
How to Repurpose a White Paper as a Trade Journal Article

White papers are among the most effective[i]  and valuable[ii] forms of marketing content. Unfortunately, they’re also among the more expensive forms to create.

To squeeze more return from their white paper investment, successful marketers frequently repurpose a white paper’s content in other forms.

You can too.

Getting maximum return ...

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The Two “Secret Ingredients” of Compelling B2B Content

June 9, 2020 by 1 comment
The Two “Secret Ingredients” of Compelling B2B Content

"What's your biggest challenge when creating compelling content?"

When Brian Clark, founder of Copyblogger, asked that question on social media, the most frequent response he received was, “Keeping it original and interesting.”

As a freelance writer and blogger, I can tell you; that's a serious challenge. And it’s not just ...

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Flatten Your Sales Funnel: A Better Way to Convert More Prospects to Customers in 2020

April 13, 2020 by 4 comments
Flatten Your Sales Funnel: A Better Way to Convert More Prospects to Customers in 2020

I have a problem with the traditional sales funnel.

Actually, I have two, but I guess you could call this first one a personal problem: I’ve never liked the funnel analogy.

For me, the funnel creates a negative mental image. I see hapless business buyers caught in a whirlpool, or ...

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The Final 3 Essential Truths to Bear in Mind When Marketing to Engineers

March 5, 2020 by Leave a comment
The Final 3 Essential Truths to Bear in Mind When Marketing to Engineers

This is the last of three articles on marketing to engineers that will soon be released together as a new CopyEngineer white paper.

In this final installment, we'll provide some tips on how to better engage engineers with your content—and on how to avoid annoying them—as they travel along their ...

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3 Essential Truths You Must Keep in Mind when Marketing to Engineers

January 6, 2020 by Leave a comment
3 Essential Truths You Must Keep in Mind when Marketing to Engineers

Marketing to engineers is different. If you market B2B technology, you probably don’t need to be told that.

But coming up with effective strategies for reaching these technical influencers can be a challenge. To help you with that, CopyEngineer has drawn on recent industry studies, personal experience as both ...

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Four uncommon content ideas for marketing to engineers

September 16, 2019 by Leave a comment
Four uncommon content ideas for marketing to engineers

If you're marketing to engineers, you should already know this.

Engineers crave efficiency. They want things to work better. They want to work better themselves. And faster. That’s their mindset.

So naturally, engineers are tool users. They love good tools, and they’re always looking for better ones. If you offer ...

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Why Less is More in a Download Registration Form

April 3, 2019 by Leave a comment
Why Less is More in a Download Registration Form

In my previous article, I explained why unrestricted access to valuable white paper content is normally a huge mistake  – a mistake that can cost you in terms of leads, brand recognition, relationship building, and sales opportunities.

If you want your white paper to generate leads, you must require ...

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