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Over 70% of White Papers Lack This Essential Marketing Tool

February 4, 2019 by Leave a comment
Over 70% of White Papers Lack This Essential Marketing Tool

Let’s say you’re putting together a white paper to generate leads for your latest offering. You’ve laid out the nagging problem your target market. You’ve pointed out the drawbacks of the well-known solutions. You’ve introduced your new solution and shown how it overcomes those drawbacks and really solves your prospect’s ...

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