B2Bcopywriting

The Two “Secret Ingredients” of Compelling B2B Content

June 9, 2020 by 1 comment
The Two “Secret Ingredients” of Compelling B2B Content

"What's your biggest challenge when creating compelling content?"

When Brian Clark, founder of Copyblogger, asked that question on social media, the most frequent response he received was, “Keeping it original and interesting.”

As a freelance writer and blogger, I can tell you; that's a serious challenge. And it’s not just ...

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