White papers are among the most effective[i] and valuable[ii] forms of marketing content. Unfortunately, they’re also among the more expensive forms to create.
To squeeze more return from their white paper investment, successful marketers frequently repurpose a white paper’s content in other forms.
You can too.
"What's your biggest challenge when creating compelling content?"
When Brian Clark, founder of Copyblogger, asked that question on social media, the most frequent response he received was, “Keeping it original and interesting.”
As a freelance writer and blogger, I can tell you; that's a serious challenge. And it’s not just ...
10 Common Mistakes
That Kill
White Paper ROI
How to Avoid Them And
Generate More Leads
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