Below you'll find links to excerpts from some of my recent projects. Click on the either the thumbnail, or the link below the description, to view each writing sample.
White Papers and Special Reports
White paper
This is a lead-generation white paper targeting a technical audience. It educates readers on the hierarchy of Internet of Everything devices and how the client's products facilitate the creation of many of them.
White paper
A flagship white paper targeting an executive audience, this white paper highlighted the advantages of the client's solid state energy storage products over two legacy technologies in the light of several converging trends.
White paper
Recasting an article I'd written into the client's voice, I expanded it into a classic white paper. Besides elaborating on the problem and our recommended "generic" solution, it also tells readers "what to look for" when purchasing a specific solution.
Special report
Request this special report to see an example of a "problem/solution + numbered list" hybrid white paper. You’ll also learn how to avoid 10 mistakes that can destroy the effectiveness of the most powerful tool in the technology marketer’s arsenal.
Case Studies
Case study – article format
This feature-length case study was written to document an example of how the client's products can be useful in an application (functional testing) and an industry (MRO) where they're not widely known. It was published in Aerospace Testing International magazine, as well as on the client's website.
Case study – article format
This case study was written to highlight the client’s business model and core philosophy. It shows what can be done with a case study when customer participation can’t be obtained.
Case study – traditional format
This case study highlights the faster response times and improved patient care an orthopedic surgery practice achieved after adopting the client's web-based medical answering service.
Case study - short article format
This short (< 500 words) case study was written in business article format for use in the company's e-newsletter and other marketing communications.
Articles
Feature article
Developed in just one week to meet a tight deadline, and written in an “mini white paper” format, this article was designed to demonstrate the superiority of the client’s technology as both an upgrade solution and a long-term architecture strategy.
Feature article
This advertorial helped launch the client's product line. It has been a popular download and expo handout. A news story approach and "third-party” byline were used to add credibility while highlighting the full range of features and benefits.
Short article
MBS commissioned this short article when their ÆSyBus system was named among Aerospace Testing International's Top Ten Innovations of 2008. With limited space (250 words) available, the strategy was to highlight the product's value proposition as concisely as possible.
Advertisements
Print ad
This half-page ad helped launch MBS’s ÆSyBus line of databus interface products. Designed to highlight ÆSyBus’s unique concept and innovative features, it has appeared in several issues of Aerospace Testing International.
Print ad
This print ad was written to generate inquiries and raise awareness about Ryan's consulting services related to indirect taxes and recovery of tax overpayments.
Landing Pages
Landing page for a lead-gen white paper offer
This landing page was created to motivate the client's website visitors to register for a free white paper (also by CopyEngineer) describing a major benefit of the client's technology. A banner ad was written to drive traffic to the landing page.
Landing page for a white paper offer
This landing page promotes a free white paper with the aim of generating sales leads. A banner ad was also written to drive traffic to the landing page.
Landing page for a lead-gen special report offer
This landing page "sells" our primary lead-generation offer to our website visitors.
Landing page for e-book / e-letter subscription offer
This landing page offers a free e-book as a premium for subscribing to our monthly e-letter.
Direct Mail
Direct Mail Lead-gen letter
This lead-generation letter, offering CopyEngineer's free special report, "10 Common Mistakes that Kill White Paper ROI," has had a high success rate.
Email Marketing
Lead-generation email
Lead-generation email to be sent to lists of realtors. Invites them to a free webinar presented on effective contact management, with the aim of promoting a free trial of the company's software product.
Video Scripts
Script for a video describing an online SAAS product
Video script describing the features and benefits of IXACT Contact, an online contact management application for real estate professionals.
Product Discriptions
Product description for an online SAAS product
The objective of this project was to create a concise product description for IXACT Contact – a web-based contact management application for Realtors – that resonates with the target audience and encourages them to try it.
