Portfolio

Below you'll find links to excerpts from some of my recent projects. Click on the either the thumbnail or the link to view each writing sample. To sort by project type (or if items appear overlapped or incomplete) click on any of the category headings.

White paper – problem/solution format

A white paper targeting C-level decision makers and engineering managers, which makes a persuasive case for the application of formal methods in software development and verification.
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Case study – article format

This case study looked at how the client's GUI development platform helped an solar-powered automobile go to market in record time.
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White Paper – Problem/Solution Format

This problem/solution white paper helped launch a new engineering requirements analysis tool and is being used to generate leads for the client.
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Case study – traditional format

A case study highlighting how a space systems customer benefitted from using my client’s software development tools on their satellite data recorder projects.
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White paper – numbered list format

A numbered list white paper in the form of a selection guide aimed at system integrators catering to air services companies and small government air fleets.
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Case study – traditional format

A case study written to show how a customer drastically reduced it’s data processing costs and data pipeline development time using my client’s platform.
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Case study – article format

A case study that looked at how an Austrailian aviation company uses the client's sensor integration software to better accomplish a wide range of intelligence, surveillance and reconnaissance (ISR) missions.
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Implementation Guide

This implementation guide was used to attract search traffic and as a lead-generation offer. At its peak, it pulled in 150 to 200 leads per month,
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Blog post

A condensed case study written to publicize the value of the client's product to the automotive industry.
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White paper – methodology guide

This methodology guide was designed to generate leads both for my client and one of their partners.
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Case Study – Article Format

The objective of this piece was to document the success achieved by a major defense contractor using the client's innovative requirements analysis tool.
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Case study – traditional format

A case study written to demonstrate the value of the client’s data lake activation platform to companies driven by consumer data.
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Feature article

I repurposed a portion of an earlier project for the client and expanded it into this feature article.
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White Paper – Problem/Solution Format

This lead-generating white paper was built as a useful guide to attract prospects and to send to customers.
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Case Study – Traditional Format

This case study was designed to highlight the features and benefits of a new line of fire safety equipment for commercial buildings
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Case Study – Traditional Format

This case study illustrates the value of the client's big data platform to huge buyer/seller network companies.
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Blog post

A blog post written to attract traffic and readership, as well as nurture leads in the safety-critical system sector.
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Case Study – Article Format

This article-format case study tells the story of how the Royal Canadian Air Force achived major cost savings using the client's advanced analysis tool.
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Blog post

A blog post created to attract traffic and readership, as well as nurture leads in the medical devices sector.
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White Paper – Numbered List Format

Best practices guide aimed at an engineering audience. I edited and expanded the client's draft, making use of both my requirements engineering and B2B copywriting experience.
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Feature Article

This article, which explains how mathematical formal methods are exploited in the client's flagship product, was featured in the August 2017 issue of Tech Briefs magazine.
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Blog post

My client commissioned this post for Week 3 of National Cybersecurity Awareness Month, October 2017.
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Web Article

An "useful resource" article written to attract web traffic and increase brand awareness
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Blog post

This post targeted the client's principle market, small and medium-size businesses with a significant online presence.
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Blog post

For this blog post, I condensed a case study to help publicize the client's success helping customers in the medical device sector.
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Case Study – Article Format

The objective of this feature-length article was to cemonstrate the client's expertise in helping customers increase test efficiency through its innovative product features and support.
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Case Study – Traditional Format

This case study illustrates the business value of client's offering in the customers in the ad media purchasing sector.
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Press release

For this press release, I repurposed content from a case study I wrote for the client on the same project.
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Case Study – Article Format

The goal of this feature-length case study was to illustrate how the client's products deliver high ROI to customers by describing one customer's experience with a specific product.
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White Paper – Numbered List Format

A brief white paper written to attract search traffic to the client's website and generate leads in the aerospace sector.
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Case Study Feature Article

This feature-length case study was written to document an example of how the client's products can be useful in an application (functional testing) and an industry (MRO) where they're not widely known. It was published in Aerospace Testing International magazine, as well as on the client's website.
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White Paper – Problem/Solution Format

This is a lead-generation white paper targeting a technical audience. It educates readers on the hierarchy of Internet of Everything devices and how the client's products facilitate the creation of many of them.
View the white paper sample

Demo Video Script

Concept and audio script for a demo video for Zofz PCB, a 3D Gerber file viewer for PCB electronics designers.
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Home Page for an Engineering Design Tool

Website home page for ZofzPCB, a 3D Gerber file viewer for PCB electronics designers.
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White Paper – Problem/Solution Format

Recasting an article I'd written into the client's voice, I expanded it into a classic problem/solution white paper. Besides elaborating on the problem and our recommended "generic" solution, it also tells readers "what to look for" when purchasing a specific solution.
View the white paper sample

White Paper – Problem/Solution Format

This white paper, written in classic problem/solution style, highlights the advantages of the client's solid state energy storage products over legacy technologies in the light of several converging trends.
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Case Study – Article Format

This case study was written to highlight the client’s business model and core philosophy. It shows what can be done with a case study when customer participation can’t be obtained.
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Special Report – Hybrid Format (Problem/Solution + Numbered List)

Request this special report to see an example of a "problem/solution + numbered list" hybrid white paper. You’ll also learn how to avoid 10 mistakes that can destroy the effectiveness of the most powerful tool in the technology marketer’s arsenal.
Request special report

White paper – numbered list format

This is a an example of a classic numbered list white paper. Click the link below to request a free copy.
Request white paper

White Paper – Hybrid Format

This white paper is an example of a hybrid between a problem/solution type and a process guide. It describes a proven 7-step process that will help you ensure your next white paper meets your marketing objectives and expectations.

It's yours FREE, when you subscribe to Technical Response, CopyEngineer's monthly e-zine of content marketing and lead-generation tips for technology marketers.

Subscribe now!

Feature Article

Developed in just one week to meet a tight deadline, and written in an “mini white paper” format, this article was designed to demonstrate the superiority of the client’s technology as both an upgrade solution and a long-term architecture strategy.
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Feature Article

This advertorial helped launch the client's product line. It has been a popular download and expo handout. A news story approach and "third-party” byline were used to add credibility while highlighting the full range of features and benefits.
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Short Trade Article

MBS commissioned this short article when their ÆSyBus system was named among Aerospace Testing International's Top Ten Innovations of 2008. With limited space (250 words) available, the strategy was to highlight the product's value proposition as concisely as possible.
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Print Ad

This half-page ad helped launch MBS’s ÆSyBus line of databus interface products. Designed to highlight ÆSyBus’s unique concept and innovative features, it has appeared in several issues of Aerospace Testing International.
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White Paper – Numbered List Format

This 6-page guide explains everything you need to consider when hiring a white paper writer. It's FREE and can be downloaded immediately. There's no survey to take, no personal data to enter. Simply click the link and choose the page format you prefer (Letter or A4).
Download white paper

Landing Page for a Lead-gen White Paper Offer

This landing page was created to motivate the client's website visitors to register for a free white paper (also by CopyEngineer) describing a major benefit of the client's technology. A banner ad was written to drive traffic to the landing page.
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Landing Page for a Lead-gen Special Report Offer

This landing page "sells" our primary lead-generation offer to our website visitors.
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Landing page for E-letter Subscription E-book Offer

This landing page offers a free e-book as a premium for subscribing to our monthly e-letter.
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Case study – Traditional Format

This case study highlights the faster response times and improved patient care an orthopedic surgery practice achieved after adopting the client's web-based medical answering service.
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Landing Page for a White Paper Offer

This landing page promotes a free white paper with the aim of generating sales leads. A banner ad was also written to drive traffic to the landing page.
View landing page sample

Case study – Short Article Format

This short (< 500 words) case study was written in business article format for use in the company's e-newsletter and other marketing communications.
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Print Ad

This print ad was written to generate inquiries and raise awareness about Ryan's consulting services related to indirect taxes and recovery of tax overpayments
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Script for a Video Describing an Online SAAS Product

Video script describing the features and benefits of IXACT Contact, an online contact management application for real estate professionals.
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Product Description for an Online SAAS Product

The objective of this project was to create a concise product description for IXACT Contact – a web-based contact management application for Realtors – that resonates with the target audience and encourages them to try it.
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Features page

A features page for an online payments platform provider.
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About Us page

An "About Us" page for an online payments platform provider.
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