Below you'll find links to excerpts from some of my recent projects. Click on the either the thumbnail or the link to view each writing sample. To sort by project type (or if items appear overlapped or incomplete) click on any of the category headings.
White paper – problem/solution format
A white paper targeting C-level decision makers and engineering managers, which makes a persuasive case for the application of formal methods in software development and verification.
View white paper sampleCase study – article format
This case study looked at how the client's GUI development platform helped an solar-powered automobile go to market in record time.
View case study sampleWhite Paper – Problem/Solution Format
This problem/solution white paper helped launch a new engineering requirements analysis tool and is being used to generate leads for the client.
View white paper sampleCase study – traditional format
A case study highlighting how a space systems customer benefitted from using my client’s software development tools on their satellite data recorder projects.
View case study sampleWhite paper – numbered list format
A numbered list white paper in the form of a selection guide aimed at system integrators catering to air services companies and small government air fleets.
View white paper sampleCase study – traditional format
A case study written to show how a customer drastically reduced it’s data processing costs and data pipeline development time using my client’s platform.
View case study sampleCase study – article format
A case study that looked at how an Austrailian aviation company uses the client's sensor integration software to better accomplish a wide range of intelligence, surveillance and reconnaissance (ISR) missions.
View case study sampleImplementation Guide
This implementation guide was used to attract search traffic and as a lead-generation offer. At its peak, it pulled in 150 to 200 leads per month,
View guide sampleBlog post
A condensed case study written to publicize the value of the client's product to the automotive industry.
View blog post sampleWhite paper – methodology guide
This methodology guide was designed to generate leads both for my client and one of their partners.
View white paper sampleCase Study – Article Format
The objective of this piece was to document the success achieved by a major defense contractor using the client's innovative requirements analysis tool.
View case study sampleCase study – traditional format
A case study written to demonstrate the value of the client’s data lake activation platform to companies driven by consumer data.
View case study sampleFeature article
I repurposed a portion of an earlier project for the client and expanded it into this feature article.
View article sampleWhite Paper – Problem/Solution Format
This lead-generating white paper was built as a useful guide to attract prospects and to send to customers.
View white paper sampleCase Study – Traditional Format
This case study was designed to highlight the features and benefits of a new line of fire safety equipment for commercial buildings
View case study sampleCase Study – Traditional Format
This case study illustrates the value of the client's big data platform to huge buyer/seller network companies.
View case study sampleBlog post
A blog post written to attract traffic and readership, as well as nurture leads in the safety-critical system sector.
View blog post sampleCase Study – Article Format
This article-format case study tells the story of how the Royal Canadian Air Force achived major cost savings using the client's advanced analysis tool.
View case study sampleBlog post
A blog post created to attract traffic and readership, as well as nurture leads in the medical devices sector.
View blog post sampleWhite Paper – Numbered List Format
Best practices guide aimed at an engineering audience. I edited and expanded the client's draft, making use of both my requirements engineering and B2B copywriting experience.
View white paper sampleFeature Article
This article, which explains how mathematical formal methods are exploited in the client's flagship product, was featured in the August 2017 issue of Tech Briefs magazine.
View feature article sampleBlog post
My client commissioned this post for Week 3 of National Cybersecurity Awareness Month, October 2017.
View blog post sampleWeb Article
An "useful resource" article written to attract web traffic and increase brand awareness
View article sampleBlog post
This post targeted the client's principle market, small and medium-size businesses with a significant online presence.
View blog post sampleBlog post
For this blog post, I condensed a case study to help publicize the client's success helping customers in the medical device sector.
View blog post sampleCase Study – Article Format
The objective of this feature-length article was to cemonstrate the client's expertise in helping customers increase test efficiency through its innovative product features and support.
View case study sampleCase Study – Traditional Format
This case study illustrates the business value of client's offering in the customers in the ad media purchasing sector.
View case study samplePress release
For this press release, I repurposed content from a case study I wrote for the client on the same project.
View press release sampleCase Study – Article Format
The goal of this feature-length case study was to illustrate how the client's products deliver high ROI to customers by describing one customer's experience with a specific product.
View case study sampleWhite Paper – Numbered List Format
A brief white paper written to attract search traffic to the client's website and generate leads in the aerospace sector.
View white paper sampleCase Study Feature Article
This feature-length case study was written to document an example of how the client's products can be useful in an application (functional testing) and an industry (MRO) where they're not widely known. It was published in Aerospace Testing International magazine, as well as on the client's website.
View case study sampleWhite Paper – Problem/Solution Format
This is a lead-generation white paper targeting a technical audience. It educates readers on the hierarchy of Internet of Everything devices and how the client's products facilitate the creation of many of them.
View the white paper sampleDemo Video Script
Concept and audio script for a demo video for Zofz PCB, a 3D Gerber file viewer for PCB electronics designers.
View video script sampleHome Page for an Engineering Design Tool
Website home page for ZofzPCB, a 3D Gerber file viewer for PCB electronics designers.
View home page sampleWhite Paper – Problem/Solution Format
Recasting an article I'd written into the client's voice, I expanded it into a classic problem/solution white paper. Besides elaborating on the problem and our recommended "generic" solution, it also tells readers "what to look for" when purchasing a specific solution.
View the white paper sampleWhite Paper – Problem/Solution Format
This white paper, written in classic problem/solution style, highlights the advantages of the client's solid state energy storage products over legacy technologies in the light of several converging trends.
View white paper sampleCase Study – Article Format
This case study was written to highlight the client’s business model and core philosophy. It shows what can be done with a case study when customer participation can’t be obtained.
View case study sampleSpecial Report – Hybrid Format (Problem/Solution + Numbered List)
Request this special report to see an example of a "problem/solution + numbered list" hybrid white paper. You’ll also learn how to avoid 10 mistakes that can destroy the effectiveness of the most powerful tool in the technology marketer’s arsenal.
Request special reportWhite paper – numbered list format
This is a an example of a classic numbered list white paper. Click the link below to request a free copy.
Request white paperWhite Paper – Hybrid Format
This white paper is an example of a hybrid between a problem/solution type and a process guide. It describes a proven 7-step process that will help you ensure your next white paper meets your marketing objectives and expectations.
It's yours FREE, when you subscribe to Technical Response, CopyEngineer's monthly e-zine of content marketing and lead-generation tips for technology marketers.
Feature Article
Developed in just one week to meet a tight deadline, and written in an “mini white paper” format, this article was designed to demonstrate the superiority of the client’s technology as both an upgrade solution and a long-term architecture strategy.
View feature article sampleFeature Article
This advertorial helped launch the client's product line. It has been a popular download and expo handout. A news story approach and "third-party” byline were used to add credibility while highlighting the full range of features and benefits.
View feature article sampleShort Trade Article
MBS commissioned this short article when their ÆSyBus system was named among Aerospace Testing International's Top Ten Innovations of 2008. With limited space (250 words) available, the strategy was to highlight the product's value proposition as concisely as possible.
View short article samplePrint Ad
This half-page ad helped launch MBS’s ÆSyBus line of databus interface products. Designed to highlight ÆSyBus’s unique concept and innovative features, it has appeared in several issues of Aerospace Testing International.
View print ad sampleDirect Mail Lead-gen Letter
This lead-generation letter, offering CopyEngineer's free special report, "10 Common Mistakes that Kill White Paper ROI," has had a high success rate.
View lead-gen email sampleLead-generation email promotion
This email was used to promote a new white paper to CopyEngineer's subscriber list.
View email sampleWhite Paper – Numbered List Format
This 6-page guide explains everything you need to consider when hiring a white paper writer.
It's FREE and can be downloaded immediately. There's no survey to take, no personal data to enter. Simply click the link and choose the page format you prefer (Letter or A4).
Download white paperLanding Page for a Lead-gen White Paper Offer
This landing page was created to motivate the client's website visitors to register for a free white paper (also by CopyEngineer) describing a major benefit of the client's technology. A banner ad was written to drive traffic to the landing page.
View landing page sampleLanding Page for a Lead-gen Special Report Offer
This landing page "sells" our primary lead-generation offer to our website visitors.
View landing page sampleLanding page for E-letter Subscription E-book Offer
This landing page offers a free e-book as a premium for subscribing to our monthly e-letter.
View landing page sampleCase study – Traditional Format
This case study highlights the faster response times and improved patient care an orthopedic surgery practice achieved after adopting the client's web-based medical answering service.
View case study sampleDirect Mail Lead-gen Letter
This lead-gen letter was part of a "bulky item" direct mail campaign that launched the CopyEngineer brand. The package included a bottle opener imprinted with the CopyEngineer logo and garnered a 6% response rate.
View direct mail sampleLanding Page for a White Paper Offer
This landing page promotes a free white paper with the aim of generating sales leads. A banner ad was also written to drive traffic to the landing page.
View landing page sampleCase study – Short Article Format
This short (< 500 words) case study was written in business article format for use in the company's e-newsletter and other marketing communications.
View case study samplePrint Ad
This print ad was written to generate inquiries and raise awareness about Ryan's consulting services related to indirect taxes and recovery of tax overpayments
View print ad sampleLead-generation Email
Lead-generation email to be sent to lists of realtors. Invites them to a free webinar presented on effective contact management, with the aim of promoting a free trial of the company's software product.
View lead-gen email sampleScript for a Video Describing an Online SAAS Product
Video script describing the features and benefits of IXACT Contact, an online contact management application for real estate professionals.
View video script sampleProduct Description for an Online SAAS Product
The objective of this project was to create a concise product description for IXACT Contact – a web-based contact management application for Realtors – that resonates with the target audience and encourages them to try it.
View product description sample