Website Copywriting

Tips for better website copywriting.

Is Navigating your Mobile-Optimized Website Like Shopping at IKEA?

January 8, 2018 by Leave a comment

Ever shop at IKEA?

I love IKEA. I’ve bought there often. I’m impressed by their product selection and the value they offer. They do a great job serving the furnishing needs of people on a wide range of budgets.

But I also hate IKEA.

When I need just one or ...

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5 Common Website Features that Annoy B2B Buyers

February 11, 2015 by Leave a comment

Last month, I urged you to abandon a common B2B website feature: the slide carousel, or "slider." I did so because most B2B buyers ignore sliders and many find them annoying.

But bad as they are, sliders are not the most irritating things found on B2B websites. Not by a ...

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Ditch this Popular B2B Website Feature Now!

January 14, 2015 by 1 comment

While searching the Web for vendors of a certain class of engineering tool last month, I came across a one who seemed to have just what I was looking for.

Clicking on the Google search result, I was taken to the company's home page, where I was presented with a ...

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3 Key Principles for Writing Helpful Web Pages

October 15, 2014 by Leave a comment
3 Key Principles for Writing Helpful Web Pages

New clients have been asking me to write a lot of website content for them recently. So I thought I'd share a few thoughts on how to make your web pages more helpful.

Why did I use the word "helpful," rather than "effective?"

It has to do with how people ...

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4 Reasons You Need Long-form Content in a Short-Attention-Span World

September 17, 2014 by Leave a comment

A new client hired me recently to write some web pages for him. He wanted them all short.

Very short.

Now, if you've been a Technical Response subscriber for long, you may have guessed that "very short" is not my usual thing. It's pretty obvious I lean more toward "in-depth."

...

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7 Tips for Great Website Information Pages

January 16, 2013 by Leave a comment

Are all the pages on your website doing all they can for your company?

Consider the humble information page – a page that doesn't sell, doesn't generate leads, and doesn't herd prospects to pages that do – a page that simply provides helpful information on a particular topic. Are they ...

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Give Your Home Page Visitors Several Ways to Say, “Yes!”

March 21, 2012 by Leave a comment

In last month's article, we described your typical website visitor as "task-oriented."

That means they want to find something, do something or learn something. They come to your website voluntarily, hoping you'll have what they're looking for… even if they don't know exactly what that is, yet. And they want to ...

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The Most Important Thing You Can Do To Generate Leads With Your Website

February 15, 2012 by Leave a comment

Your company's website is difficult for new visitors to use.

I’ll say that again: your company's website is difficult for new visitors to use.

But don't get me wrong. That's not a knock on your site… ALL company websites are difficult for new visitors to use.

Websites present a huge ...

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Seven More Tips for Boosting Your Company’s Search Engine Rankings

December 11, 2009 by Leave a comment

In last month’s article, we discussed five essential tips for boosting your search engine rankings through search engine optimization (SEO). But SEO copywriting is a complex subject. So today, I’d like to give you seven more tips for effectively implementing your SEO strategy.

1. Optimize pages for multiple keyphrases

According ...

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Five SEO Copywriting Tips to Boost Rankings and Conversions

November 24, 2009 by 1 comment

Pay-per-Click is a terrific online marketing tool. But mounting a PPC campaign for a varied product line, across multiple keyword phrases, can be costly. And prospects often dismiss sponsored links as “just advertising.”

For those and other reasons, raising website rankings in organic search – through SEO copywriting techniques – can ...

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