Tips for better website copywriting.
Ever shop at IKEA?
I love IKEA. I’ve bought there often. I’m impressed by their product selection and the value they offer. They do a great job serving the furnishing needs of people on a wide range of budgets.
But I also hate IKEA.
When I need just one or ...
Last month, I urged you to abandon a common B2B website feature: the slide carousel, or "slider." I did so because most B2B buyers ignore sliders and many find them annoying.
But bad as they are, sliders are not the most irritating things found on B2B websites. Not by a ...
While searching the Web for vendors of a certain class of engineering tool last month, I came across a one who seemed to have just what I was looking for.
Clicking on the Google search result, I was taken to the company's home page, where I was presented with a ...
New clients have been asking me to write a lot of website content for them recently. So I thought I'd share a few thoughts on how to make your web pages more helpful.
Why did I use the word "helpful," rather than "effective?"
It has to do with how people ...
A new client hired me recently to write some web pages for him. He wanted them all short.
Very short.
Now, if you're a long-time subscriber to my newsletter or blog, you may have guessed that "very short" is not my usual thing. It's pretty obvious I lean more towards ...
Are all the pages on your website doing all they can for your company?
Consider the humble information page – a page that doesn't sell, doesn't generate leads, and doesn't herd prospects to pages that do – a page that simply provides helpful information on a particular topic. Are they ...
In last month's article, we described your typical website visitor as "task-oriented."
That means they want to find something, do something or learn something. They come to your website voluntarily, hoping you'll have what they're looking for… even if they don't know exactly what that is, yet. And they want to ...
Your company's website is difficult for new visitors to use.
I’ll say that again: your company's website is difficult for new visitors to use.
But don't get me wrong. That's not a knock on your site… ALL company websites are difficult for new visitors to use.
Websites present a huge ...
In last month’s article, we discussed five essential tips for boosting your search engine rankings through search engine optimization (SEO). But SEO copywriting is a complex subject. So today, I’d like to give you seven more tips for effectively implementing your SEO strategy.
According ...
Pay-per-Click is a terrific online marketing tool. But mounting a PPC campaign for a varied product line, across multiple keyword phrases, can be costly. And prospects often dismiss sponsored links as “just advertising.”
For those and other reasons, raising website rankings in organic search – through SEO copywriting techniques – can ...
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