Tips on SEO copywriting
A recent client project brought to my mind a scene from The Help, the film based on Kathryn Stockett’s novel about African American women working in white households in Jackson, Mississippi in the early 1960’s.
In that scene, Minnie the maid is giving her new employer, the formerly poor but ...
Recent surveys of technology buyers have consistently shown case studies to be among the most influential and most viral of all marketing collateral. {1}
But many technology marketers don't seem to realize that case studies are also amongst the most versatile and powerful forms of marketing communication when it comes ...
While searching the Web for vendors of a certain class of engineering tool last month, I came across a one who seemed to have just what I was looking for.
Clicking on the Google search result, I was taken to the company's home page, where I was presented with a ...
A new client hired me recently to write some web pages for him. He wanted them all short.
Very short.
Now, if you're a long-time subscriber to my newsletter or blog, you may have guessed that "very short" is not my usual thing. It's pretty obvious I lean more towards ...
In last month’s article, we discussed five essential tips for boosting your search engine rankings through search engine optimization (SEO). But SEO copywriting is a complex subject. So today, I’d like to give you seven more tips for effectively implementing your SEO strategy.
According ...
Pay-per-Click is a terrific online marketing tool. But mounting a PPC campaign for a varied product line, across multiple keyword phrases, can be costly. And prospects often dismiss sponsored links as “just advertising.”
For those and other reasons, raising website rankings in organic search – through SEO copywriting techniques – can ...
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