by John Cole | Jun 24, 2023 | B2B Copywriting, Case Studies, Collateral, Direct Mail, Direct Marketing, Email Marketing, Email newsletters and e-zines, Lead Generation, Online Mktg. and Copywriting, SEO Copywriting, Trade Shows
For years, technology buyers have consistently ranked case studies among the most consumed and influential forms of marketing content.1 And they remain highly influential today. Recent research by the Content Marketing Institute found that two-thirds of the marketers...
by John Cole | Sep 19, 2017 | Case Studies, Collateral, Content Marketing, Newsletters, Online Video, SEO Copywriting
A recent client project brought to my mind a scene from The Help, the film based on Kathryn Stockett’s novel about African American women working in white households in Jackson, Mississippi in the early 1960’s. In that scene, Minnie the maid is giving her new...
by John Cole | Jan 14, 2015 | Content Marketing, Lead Generation, Online Mktg. and Copywriting, SEO Copywriting, Website Copywriting
While searching the Web for vendors of a certain class of engineering tool last month, I came across a one who seemed to have just what I was looking for. Clicking on the Google search result, I was taken to the company’s home page, where I was presented with a...
by John Cole | Sep 17, 2014 | Collateral, Content Marketing, Online Mktg. and Copywriting, SEO Copywriting, Website Copywriting
A new client hired me recently to write some web pages for him. He wanted them all short. Very short. Now, if you’re a long-time subscriber to my newsletter or blog, you may have guessed that “very short” is not my usual thing. It’s pretty...
by John Cole | Dec 11, 2009 | B2B Copywriting, Online Mktg. and Copywriting, SEO Copywriting, Website Copywriting
In last month’s article, we discussed five essential tips for boosting your search engine rankings through search engine optimization (SEO). But SEO copywriting is a complex subject. So today, I’d like to give you seven more tips for effectively implementing your SEO...
by John Cole | Nov 24, 2009 | B2B Copywriting, Online Mktg. and Copywriting, SEO Copywriting, Website Copywriting
Pay-per-Click is a terrific online marketing tool. But mounting a PPC campaign for a varied product line, across multiple keyword phrases, can be costly. And prospects often dismiss sponsored links as “just advertising.” For those and other reasons, raising website...