Online Mktg. and Copywriting

Tips for better online marketing and copyriting

Better than Free: The Free-on-Free Offer

September 14, 2010 by Leave a comment

A great way to boost response and effectively generate leads with direct mail and email is with a “double” variation on the free information offer, called the “free-on-free” offer.

The classic example of the “free-on-free” is the e-zine sign-up offer: You offer your prospect a free subscription to your e-zine ...

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Direct Mail Offers Growing Opportunity For Savvy B2B Technology Marketers

March 16, 2010 by Leave a comment

With their budgets slashed and added pressure to turn in positive results, marketing departments everywhere shifted expenditures in search of higher ROI in 2009. The trend was decidedly towards online media. Especially email.

Surveys indicate this trend will continue in 2010. A DMA benchmarking survey found 70% of marketers plan ...

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Seven More Tips for Boosting Your Company’s Search Engine Rankings

December 11, 2009 by Leave a comment

In last month’s article, we discussed five essential tips for boosting your search engine rankings through search engine optimization (SEO). But SEO copywriting is a complex subject. So today, I’d like to give you seven more tips for effectively implementing your SEO strategy.

1. Optimize pages for multiple keyphrases

According ...

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Five SEO Copywriting Tips to Boost Rankings and Conversions

November 24, 2009 by 1 comment

Pay-per-Click is a terrific online marketing tool. But mounting a PPC campaign for a varied product line, across multiple keyword phrases, can be costly. And prospects often dismiss sponsored links as “just advertising.”

For those and other reasons, raising website rankings in organic search – through SEO copywriting techniques – can ...

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Lead Generation through Anticipation

October 9, 2009 by Leave a comment

The Internet has turned us into an “I-want-it-NOW!” society.

It provides instant access. Instant information. Instant entertainment. Instant shopping. Instant dating. It has accustomed us to instant gratification of our desires.

It’s made us impatient.

And while the Internet has in many ways been a boon for advertisers, it has ...

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9 Ways to Make Your Promotions “Scanner Friendly”

September 8, 2009 by 2 comments

I call it the Business Prospect Paradox.

In the world of business-to-business marketing, your prospect is a reader. Reading is a big part of his job description. He must read to make informed buying decisions on the products and services he needs to do his job properly.

Yet in our ...

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Long Copy or Short Copy?

August 21, 2009 by 3 comments

One of my clients is always saying to me, “I want something short. People don’t read anymore. They don’t have the time.”

But is that really true? Will business prospects not take the time to read long copy? Or are there times when long copy is better? And how do ...

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The Motivating Sequence

November 5, 2008 by Leave a comment

When you sit down to write a new promotion for your company, one of the most important decisions you have to make – really a whole set of decisions – is how to organize the material. Because how you present it greatly affects how people react to it. And that ...

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