When marketing with content, you need to keep readers engaged. Your content must hold your prospects' attention long enough for your message to sink in.
One good way to do that is with interactivity. In a recent B2B Technology Content Survey, Eccolo Media found that "Overall, content consumers appreciate interactivity. ...
A recent client project brought to my mind a scene from The Help, the film based on Kathryn Stockett’s novel about African American women working in white households in Jackson, Mississippi in the early 1960’s.
In that scene, Minnie the maid is giving her new employer, the formerly poor but ...
I've been doing some study of B2B online videos, recently, to sharpen my scriptwriting skills. And I came across an excellent example I wanted to share with you. It's a near-perfect realization of what a colleague of mine, copywriter and online video expert Pete Savage, calls "The Seven Fundamentals of ...
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