Tips on marketing with e-letters and e-zines.
Last month, while writing several lead-nurturing emails for a client, I was reminded of a technique which is so easy and effective, I’m surprised I haven’t written about it before.
It’s a great technique for quickly generating effective lead-nurturing messages of many kinds. In fact, I used this same technique ...
Recent surveys of technology buyers have consistently shown case studies to be among the most influential and most viral of all marketing collateral. {1}
But many technology marketers don't seem to realize that case studies are also amongst the most versatile and powerful forms of marketing communication when it comes ...
The rise of online mobile devices is changing the way people communicate and gather information. One big change is in the way we consume email.
As we saw in Part I of this series, nearly half of all commercial email is now opened for the first time on a mobile ...
A great way to boost response and effectively generate leads with direct mail and email is with a “double” variation on the free information offer, called the “free-on-free” offer.
The classic example of the “free-on-free” is the e-zine sign-up offer: You offer your prospect a free subscription to your e-zine ...
10 Common Mistakes
That Kill
White Paper ROI
How to Avoid Them And
Generate More Leads
When you subscribe to my
FREE monthly e-zine,
Technical Response.
