Email newsletters and e-zines

Tips on marketing with e-letters and e-zines.

8 Ways to Leverage Case Studies in Your Other Marketing Content

June 24, 2023 by 2 comments
8 Ways to Leverage Case Studies in Your Other Marketing Content

For years, technology buyers have consistently ranked case studies among the most consumed and influential forms of marketing content.1

And they remain highly influential today.

Recent research by the Content Marketing Institute found that two-thirds of the marketers they surveyed used the tactic. What's more, 36% of them got ...

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A Simple Formula for Concise Lead Nurturing Messages

October 24, 2017 by Leave a comment
A Simple Formula for Concise Lead Nurturing Messages

Last month, while writing several lead-nurturing emails for a client, I was reminded of a technique which is so easy and effective, I’m surprised I haven’t written about it before.

It’s a great technique for quickly generating effective lead-nurturing messages of many kinds. In fact, I used this same technique ...

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How to Optimize Email for Mobile – Part II: 8 More Best Practices

December 17, 2014 by Leave a comment

The rise of online mobile devices is changing the way people communicate and gather information. One big change is in the way we consume email.

As we saw in Part I of this series, nearly half of all commercial email is now opened for the first time on a mobile ...

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Better than Free: The Free-on-Free Offer

September 14, 2010 by Leave a comment

A great way to boost response and effectively generate leads with direct mail and email is with a “double” variation on the free information offer, called the “free-on-free” offer.

The classic example of the “free-on-free” is the e-zine sign-up offer: You offer your prospect a free subscription to your e-zine ...

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