Marketing to engineers

Four uncommon content ideas for marketing to engineers

September 16, 2019 by Leave a comment

If you're marketing to engineers, you should already know this.

Engineers crave efficiency. They want things to work better. They want to work better themselves. And faster. That’s their mindset.

So naturally, engineers are tool users. They love good tools, and they’re always looking for better ones. If you offer ...

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3 Copywriting Rules You Must Break When Marketing to Engineers

November 16, 2011 by 3 comments

If you’ve spent any time around engineers, you’ve probably realized that, as a group, they're different from “normal” human beings.

And those differences make them a tough sell.

Being an engineer myself, and having worked as one in high-tech for over 20 years before becoming a copywriter, I feel I’m ...

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