Marketing to engineers

The Final 3 Essential Truths to Bear in Mind When Marketing to Engineers

March 5, 2020 by Leave a comment
The Final 3 Essential Truths to Bear in Mind When Marketing to Engineers

This is the last of three articles on marketing to engineers that will soon be released together as a new CopyEngineer white paper.

In this final installment, we'll provide some tips on how to better engage engineers with your content—and on how to avoid annoying them—as they travel along their ...

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3 More Essential Truths to Keep in Mind When Marketing to Engineers

February 18, 2020 by Leave a comment
3 More Essential Truths to Keep in Mind When Marketing to Engineers

This is the second of a three-part series drawn from a new CopyEngineer white paper on marketing to engineers. You can click here to read Part 1.

In this installment, we'll look at the two things engineers want most from marketing content and why, as well as an effective method ...

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3 Essential Truths You Must Keep in Mind when Marketing to Engineers

January 6, 2020 by Leave a comment
3 Essential Truths You Must Keep in Mind when Marketing to Engineers

Marketing to engineers is different. If you market B2B technology, you probably don’t need to be told that.

But coming up with effective strategies for reaching these technical influencers can be a challenge. To help you with that, CopyEngineer has drawn on recent industry studies, personal experience as both ...

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Four uncommon content ideas for marketing to engineers

September 16, 2019 by Leave a comment
Four uncommon content ideas for marketing to engineers

If you're marketing to engineers, you should already know this.

Engineers crave efficiency. They want things to work better. They want to work better themselves. And faster. That’s their mindset.

So naturally, engineers are tool users. They love good tools, and they’re always looking for better ones. If you offer ...

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3 Copywriting Rules You Must Break When Marketing to Engineers

November 16, 2011 by 3 comments

If you’ve spent any time around engineers, you’ve probably realized that, as a group, they're different from “normal” human beings.

And those differences make them a tough sell.

Being an engineer myself, and having worked as one in high-tech for over 20 years before becoming a copywriter, I feel I’m ...

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