If you’ve spent any time around engineers, you’ve probably realized they're different from normal human beings.
If you've marketed to them, you know their differences make them a tough sell.
Being an engineer myself and having worked daily with other engineers for over 20 years, I’m sensitive to those differences. ...
This is the last of three articles on marketing to engineers that will soon be released together as a new CopyEngineer white paper.
In this final installment, we'll provide some tips on how to better engage engineers with your content—and on how to avoid annoying them—as they travel along their ...
This is the second of a three-part series drawn from a new CopyEngineer white paper on marketing to engineers. You can click here to read Part 1.
In this installment, we'll look at the two things engineers want most from marketing content and why, as well as an effective method ...
Marketing to engineers is different. If you market B2B technology, you probably don’t need to be told that.
But coming up with effective strategies for reaching these technical influencers can be a challenge. To help you with that, CopyEngineer has drawn on recent industry studies, personal experience as both ...
If you're marketing to engineers, you should already know this.
Engineers crave efficiency. They want things to work better. They want to work better themselves. And faster. That’s their mindset.
So naturally, engineers are tool users. They love good tools, and they’re always looking for better ones. If you offer ...
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