Most B2B technology companies wait for prospects to come to them – to find their website, respond to an ad, visit them at a trade show, etc. – before adding them to their mailing list. This is the “opt-in” method. Most of the rest will mail to rented lists, and ...
Mailing Lists
Tips on selecting, building and maintaining direct response mailing lists.
B2B Mailing Lists: Rent vs. Build – the Pros and Cons
For delivering marketing messages to a precisely targeted audience, two of your most potent weapons are direct mail and email. But to use either effectively, you need a precisely targeted mailing list.
To obtain a high-quality mailing list, you have two basic options: rent or build. Here’s a quick guide ...
