Direct Mail

Tips on marketing with direct mail (sales letters, postcards, packages, dimensional mailings, etc.) and on lifting response with same.

9 Ways to Make Your Promotions “Scanner Friendly”

September 8, 2009 by 2 comments

I call it the Business Prospect Paradox.

In the world of business-to-business marketing, your prospect is a reader. Reading is a big part of his job description. He must read to make informed buying decisions on the products and services he needs to do his job properly.

Yet in our ...

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