Tips on marketing with direct mail (sales letters, postcards, packages, dimensional mailings, etc.) and on lifting response with same.
Recent surveys of technology buyers have consistently shown case studies to be among the most influential and most viral of all marketing collateral. {1}
But many technology marketers don't seem to realize that case studies are also amongst the most versatile and powerful forms of marketing communication when it comes ...
In survey after survey, technology buyers have named white papers the form of marketing content that influences them the most when they’re making purchasing decisions.[i] So, it’s not surprising that technology companies produce thousands of white papers each year.
But that abundance creates a problem for technology marketers: How do ...
I’ve written several times on the value of free information offers (white papers, case studies, tip sheets, etc.) for generating leads. So today, I thought I’d give you seven quick tips on how to use those offers more effectively. Here they are:
One of the big challenges of marketing with direct mail is getting your prospect to open it.
One way to overcome this obstacle is to include a “bulky item” in your envelope, something that adds some thickness – perhaps a curious bulge – to you mailing.
Some may scoff at ...
One of the most effective ways to generate leads in B2B is with a brief letter or email offering valuable information to a well-targeted list of prospects.
Here are 13 different ways to use this technique to generate leads for your company.
Want to significantly increase your response rate and ROI from your lead generation campaigns?
Use a bait piece.
What’s a “bait piece”, you ask?
A bait piece is any information product you offer for free, as “bait”, to “lure” your prospects into giving you their contact information. It can be ...
Most B2B technology companies wait for prospects to come to them – to find their website, respond to an ad, visit them at a trade show, etc. – before adding them to their mailing list. This is the “opt-in” method. Most of the rest will mail to rented lists, and ...
For delivering marketing messages to a precisely targeted audience, two of your most potent weapons are direct mail and email. But to use either effectively, you need a precisely targeted mailing list.
To obtain a high-quality mailing list, you have two basic options: rent or build. Here’s a quick guide ...
With their budgets slashed and added pressure to turn in positive results, marketing departments everywhere shifted expenditures in search of higher ROI in 2009. The trend was decidedly towards online media. Especially email.
Surveys indicate this trend will continue in 2010. A DMA benchmarking survey found 70% of marketers plan ...
10 Common Mistakes
That Kill
White Paper ROI
How to Avoid Them And
Generate More Leads
When you subscribe to my
FREE monthly e-zine,
Technical Response.
