by John Cole | Jun 24, 2023 | Direct Mail, B2B Copywriting, Collateral, Direct Marketing, Online Mktg. and Copywriting, Lead Generation, Trade Shows, Case Studies, Email Marketing, SEO Copywriting, Email newsletters and e-zines
For years, technology buyers have consistently ranked case studies among the most consumed and influential forms of marketing content.1 And they remain highly influential today. Recent research by the Content Marketing Institute found that two-thirds of the marketers...
by John Cole | Jan 12, 2022 | Collateral, Direct Marketing, White Papers, Offers, Articles, Case Studies, Direct Mail, Email Marketing, B2B Copywriting
One of the most effective ways to generate leads in B2B is with a tweet, LinkedIn update, email, or brief letter offering valuable information to a well-targeted list of prospects. Here are 13 ways to generate leads for your company with this sturdy, time-tested...
by John Cole | Jul 2, 2016 | Collateral, White Papers, Articles, Direct Mail, Technology Marketing, Content Marketing
In survey after survey, technology buyers have named white papers the form of marketing content that influences them the most when they’re making purchasing decisions.[i] So, it’s not surprising that technology companies produce thousands of white papers each year....
by John Cole | Nov 9, 2010 | Lead Generation, Advertisements, Direct Mail, Headlines & subheads, B2B Copywriting, Direct Marketing
The most effective way to write a strong B2B headline is to brainstorm a list based on proven formulas. Then you pick out the ones that look the most promising and refine them until one really stands out. Previously, we’ve talked about why you should use a benefit...
by John Cole | Oct 13, 2010 | Sales Brochures, Direct Marketing, Lead Generation, White Papers, Offers, Articles, Case Studies, Direct Mail
I’ve written several times on the value of free information offers (white papers, case studies, tip sheets, etc.) for generating leads. So today, I thought I’d give you seven quick tips on how to use those offers more effectively. Here they are: 1. Select a narrow...
by John Cole | Aug 10, 2010 | Direct Marketing, Direct Mail
One of the big challenges of marketing with direct mail is getting your prospect to open it. One way to overcome this obstacle is to include a “bulky item” in your envelope, something that adds some thickness – perhaps a curious bulge – to you mailing. Some may scoff...