Tips for using all types of direct response marketing techniques
For years, technology buyers have consistently ranked case studies among the most consumed and influential forms of marketing content.1
And they remain highly influential today.
Recent research by the Content Marketing Institute found that two-thirds of the marketers they surveyed used the tactic. What's more, 36% of them got ...
One of the most effective ways to generate leads in B2B is with a tweet, LinkedIn update, email, or brief letter offering valuable information to a well-targeted list of prospects.
Here are 13 ways to generate leads for your company with this sturdy, time-tested technique.
If you’ve spent any time around engineers, you’ve probably realized they're different from normal human beings.
If you've marketed to them, you know their differences make them a tough sell.
Being an engineer myself and having worked daily with other engineers for over 20 years, I’m sensitive to those differences. ...
In survey after survey, technology buyers have named white papers the form of marketing content that influences them the most when they’re making purchasing decisions.[i] So, it’s not surprising that technology companies produce thousands of white papers each year.
But that abundance creates a problem for technology marketers: How do ...
“In an article published in the Harvard Business Review, Charles K. Ramond described experiments designed to measure advertising effectiveness,” writes Bob Bly in The Copywriter’s Handbook. “The experiments showed, not surprisingly, that advertising is most effective when it is easy to understand.” {1}
And one of the best ways to ...
In last month's article, we proposed that the most important question to ask yourself when starting a new marketing project is: What does my prospect already know?
We also asserted that a useful way to answer that question – to "measure" what our prospect knows about what we offer – ...
What's the most important question to ask yourself when starting work on a new marketing project?
As a seasoned marketer, you might reply, "What am I really selling? or "Who is my prospect?" And you wouldn't be too far off the mark.
But according to master copywriters Michael Masterson and ...
Landing pages are terrific tools for generating leads online.
The great thing about landing pages, compared to your company website, is that you know so much more about your visitors. You not only know who they are – their beliefs, their fears, their desires – you also know precisely what's ...
The use of buyer personas in marketing has been a hot topic recently. So today, in case you're using buyer personas or are thinking of doing so, I'd like to offer you a tip for using them that can boost the ROI of your lead-generation campaigns.
"Whoa, hold on! What ...
10 Common Mistakes
That Kill
White Paper ROI
How to Avoid Them And
Generate More Leads
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