Content Marketing

How to Optimize Email for Mobile – Part I: 7 Best Practices

November 19, 2014 by 1 comment

I have a confession to make: When it comes to cell phones, I'm a bit behind the times.

For example, I don't own a smartphone.

Mind you, I have nothing against smartphones. I just don't really need one. I work almost exclusively from home, I have no commute, and I ...

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4 Reasons You Need Long-Form Content in a Short-Attention-Span World

September 17, 2014 by Leave a comment

A new client hired me recently to write some web pages for him. He wanted them all short.

Very short.

Now, if you're a long-time subscriber to my newsletter or blog, you may have guessed that "very short" is not my usual thing. It's pretty obvious I lean more towards ...

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Fish… Or Cut Bait?

April 9, 2014 by Leave a comment

When should you require registration for content, and when should you not? ...

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