Content Marketing

Fish… Or Cut Bait?

April 9, 2014 by Leave a comment

When should you require registration for content, and when should you not? ...

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7 Special Ingredients that Add Extra Power to White Papers

February 12, 2014 by Leave a comment

In our last two articles, we talked about the various "species" of white papers. Specifically, we looked at the three principal white paper archetypes, and the best hybrid combinations of the same.

Examining those archetypes and hybrids, we saw that their basic content is pretty much what you'd expect. The ...

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