Content Marketing

Fish… Or Cut Bait?

April 9, 2014 by Leave a comment

When should you require registration for content, and when should you not? ...

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7 Special Ingredients that Add Extra Power to White Papers

February 12, 2014 by Leave a comment

In our last two articles, we talked about the various "species" of white papers. Specifically, we looked at the three principal white paper archetypes, and the best hybrid combinations of the same.

Examining those archetypes and hybrids, we saw that their basic content is pretty much what you'd expect. The ...

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Hybrid White Papers: Dos and Don’ts for Mixing the Three Archetypes

January 8, 2014 by 3 comments

In last month's article, we looked at the three types of white papers identified by Gordon Graham in his new book, White Papers for Dummies. In case you missed it, the three archetypes are (1) the backgrounder, (2) the numbered list, and (3) the problem/solution. {1}

Graham likens each of ...

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The 3 Types of White Papers and When to Use Each One

December 11, 2013 by 5 comments

I want to share something with you from a great book I've been reading.

The book is White Papers for Dummies, released this summer by Gordon Graham (also known as "That White Paper Guy"). In it, I found the best discussion I've ever read on different types of white papers ...

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