by John Cole | Nov 15, 2017 | B2B Copywriting, Collateral, Content Marketing, Technology Marketing, Trade Shows, White Papers
Do conference papers qualify as white papers? I spend a lot of time browsing tech company websites in search of white papers. I’m always interested in finding examples – both good and bad – that might teach me something new. Many of what I find listed as white papers,...
by John Cole | Mar 14, 2017 | Collateral, Content Marketing, White Papers
White papers are among the most difficult and time-intensive of all content marketing projects. Last month, we looked at five reasons why. But a white paper doesn’t have to take longer that it should. In this article, I’ll offer you six tips, which you, the marketing...
by John Cole | Feb 13, 2017 | Content Marketing, Lead Generation, White Papers
It seems like I encounter this problem at least once a year… Last October 17th, I emailed a client about a possible project. I’d written a white paper for him the previous February to promote a software app, which had been in beta testing at the time. I’d learned his...
by John Cole | Nov 7, 2016 | Content Marketing, Lead Generation, Technology Marketing, White Papers
This is the third and final installment in our series on white paper planning. In our first post, we discussed why many white paper projects fail. In the second, we looked at the benefits of putting together and gaining agreement on a White Paper Plan (WPP) before...
by John Cole | Oct 9, 2016 | Collateral, Content Marketing, White Papers
This is the second installment in a three-part series on white paper planning. To read the first article in the series before proceeding with this one, click here. You’ll find a link to the final article in the series at the end of this post. If you’d like...
by John Cole | Sep 13, 2016 | Collateral, Content Marketing, Lead Generation, Technology Marketing, White Papers
This is the first installment in a three-part series on white paper planning. You’ll find a link to the next article in the series at the end of this post. If you’d like to get the whole series – and many additional tips – in a single PDF, click here. In a...