I’ve written several times on the value of free information offers (white papers, case studies, tip sheets, etc.) for generating leads. So today, I thought I’d give you seven quick tips on how to use those offers more effectively. Here they are:
Sales Brochures
Tips on writing and creating sales brochures.
Call to Action: Separate the “Ready to Buy” from the “Maybe Later” AND Get a Response from Both
How do you separate prospects who are “ready to buy” from those who are “just looking”… AND get both to respond to your promotions?
The answer is simple: with a different call to action – or offer – for each group: a hard offer and a soft offer.
In this ...
Ignoring this “Reader’s Habit” Could Cost You Sales
I spent a couple of days at the Paris Air Show last month. And as I usually do at such events, I picked up a bunch of product brochures to take home and study. Reviewing them, one thing jumped out at me. I saw the same costly mistake being repeated ...
Don’t Start Off Talking About Your Company
Among the corporate brochures I’ve picked up this year, the travesty we looked at last month wasn’t the only bad apple I found.
Another started with a long spiel on the company’s history. Then came a paragraph on investments made in the past 10 years... experience gained…a mention of involvement ...
