When you sit down to write a new promotion for your company, one of the most important decisions you have to make – really a whole set of decisions – is how to organize the material. Because how you present it greatly affects how people react to it. And that ...
Collateral
Tips on creating and using any type of marketing or sales collateral (brochures, sell sheets, white papers, case studies, etc.)
Don’t Start Off Talking About Your Company
Among the corporate brochures I’ve picked up this year, the travesty we looked at last month wasn’t the only bad apple I found.
Another started with a long spiel on the company’s history. Then came a paragraph on investments made in the past 10 years... experience gained…a mention of involvement ...
Use Specifics to Beef Up your Corporate Brochure
Does your company brochure leave readers asking, “Where’s the beef?”
I attended several trade shows this spring, which allowed me to pick up quite a number of corporate capabilities brochures. I was hoping to find some good ideas I could use in my own practice. Unfortunately, most of what I ...
