by John Cole | Jul 9, 2009 | Advertisements, Articles, B2B Copywriting, Captions, Collateral, Corporate Brochures, Headlines & subheads, Sales Brochures
I spent a couple of days at the Paris Air Show last month. And as I usually do at such events, I picked up a bunch of product brochures to take home and study. Reviewing them, one thing jumped out at me. I saw the same costly mistake being repeated over and over...
by John Cole | Sep 29, 2008 | B2B Copywriting, Corporate Brochures
Does your company brochure leave readers asking, “Where’s the beef?” I attended several trade shows this spring, which allowed me to pick up quite a number of corporate capabilities brochures. I was hoping to find some good ideas I could use in my own practice....