by John Cole | Feb 4, 2022 | B2B Copywriting, Case Studies
Case studies are among the easiest types of marketing content to write. They can also be among the most difficult. Writing cases studies is easy because they all follow the same, simple formula. It’s a formula case study readers are very familiar with, namely:...
by John Cole | Jan 12, 2022 | Articles, B2B Copywriting, Case Studies, Collateral, Direct Mail, Direct Marketing, Email Marketing, Offers, White Papers
One of the most effective ways to generate leads in B2B is with a tweet, LinkedIn update, email, or brief letter offering valuable information to a well-targeted list of prospects. Here are 13 ways to generate leads for your company with this sturdy, time-tested...
by John Cole | Dec 6, 2021 | Collateral, B2B Copywriting, Captions, Case Studies, Headlines & subheads, pull quotes
Case studies are powerful B2B marketing tools, but they need to be carefully constructed to capture and hold your readers’ attention. So, I didn’t want to stop with the five tips for case studies I presented in my previous essay; I came up with five more! I hope...
by John Cole | Nov 8, 2021 | B2B Copywriting, Case Studies, Collateral, Lead Generation
Are you taking full advantage of the power of case studies? Case studies are among the most read and most shared of all marketing content. Surveys of technology buyers by Eccolo Media, for example, ranked case studies third in consumption behind brochures and white...
by John Cole | Aug 11, 2021 | Collateral, B2B Copywriting, Case Studies, Lead Generation
Case studies have long been one of the most popular and influential forms of marketing content. In Eccolo Media’s annual B2B Technology Collateral Survey Reports (2008 to 2014), for example, technology buyers ranked case studies the second most influential...
by John Cole | Jun 21, 2021 | B2B Copywriting, Case Studies, Collateral, Lead Generation, Technology Marketing
THE IMPLEMENTATION When prospects talk with your salespeople about purchasing your solutions, what are some of their biggest concerns? If you’re like most tech industry executives, I’ll bet your list includes: What will it take to implement your...