Value Proposition

Tips for boosting response by presenting a strong value proposition.

5 Optional Elements to Consider for Your Key Message Copy Platform

July 7, 2015 by Leave a comment

This is the fourth of a four-part series on Key Message Copy Platforms.

In the first article, I introduced the concept and benefits of a Key Message Copy Platform. A Key Message Copy Platform (KMCP) is a single-document repository which helps ensure that all the key messages used to promote ...

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Published in B2B Copywriting, Unique Selling Proposition, Value Proposition, Key Message Copy Platforms

Finding Your Value Proposition

February 16, 2010 by 1 comment

What’s the main focus of your lead-generation and sales-support content?

Is it the superior technology of your products? Their powerful features? Your market-leading expertise in the services you provide? Maybe it’s your company’s long, distinguished track record or world-class customer service.

Well, if it’s any of those things, I’ve got ...

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Published in Collateral, B2B Copywriting, Value Proposition