pull quotes

The Elements of Classic White Paper Design

December 3, 2018 by Leave a comment

In recent articles in this space, I’ve been examining factors that are important to a white paper’s success, and common mistakes that often sabotage that success. Another of those important factors is the effectiveness of the white paper’s presentation.

Seventy-one percent of technology buyers surveyed by KnowledgeStorm and MarketingSherpa said ...

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Use Pull Quotes to Pull Readers into Your White Paper

April 18, 2016 by Leave a comment

It’s common knowledge – and if you’re a longtime reader of this publication, you’ve read it here many times – that most business readers will scan a white paper or other marketing content, before they'll commit to reading it.

Scanning – or skimming, as it's also called – is a ...

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