Product Descriptions

Make Your Product Compelling in 200 Words or Less: A Formula for Writing B2B Product Descriptions

July 20, 2011 by Leave a comment

Are you satisfied with how your product or service is described in print?

One of the toughest problems in B2B marketing is writing a concise description of a product or service that truly resonates with the target market. So says B2B copywriter and marketing consultant Steve Slaunwhite.

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