Key Message Copy Platforms

5 Optional Elements to Consider for Your Key Message Copy Platform

July 7, 2015 by Leave a comment

This is the fourth of a four-part series on Key Message Copy Platforms.

In the first article, I introduced the concept and benefits of a Key Message Copy Platform. A Key Message Copy Platform (KMCP) is a single-document repository which helps ensure that all the key messages used to promote ...

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Published in B2B Copywriting, Unique Selling Proposition, Value Proposition, Key Message Copy Platforms

5 More Essential Elements of Key Message Copy Platforms

June 9, 2015 by Leave a comment

This is the third installment in a four-part series on Key Message Copy Platforms (KMCP).

In the first article, I introduced the KMCP concept and its benefits. A Key Message Copy Platform is a single-document repository which helps ensure that all the key messages used to promote a given product ...

Continue reading...
Published in Key Message Copy Platforms

5 Essential Elements of Key Message Copy Platforms

May 11, 2015 by 2 comments

When you need to come up with all new messaging for a product or service, where do you begin?

How do you organize your messaging material before embarking on content creation?

A great answer to both of those questions is the Key Message Copy Platform (KMCP).

A KMCP is single-document ...

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Published in B2B Copywriting, Content Marketing, Key Message Copy Platforms