In B2B marketing, things are pretty straightforward. We don't have to coax or cajole or look cute and clever, like the folks over in B2C. We're selling to prospects who need and want to buy what we're offering. B2B buyers aren't really interested in cute and clever.
So B2B marketing can feel like it's ...
All of us, I'm sure, have heard of the KISS Principle.
KISS, of course, stands for "Keep it simple, stupid" – an admonition frequently used in engineering as a reminder that "most systems work best if they are kept simple rather than made complicated." [1]
But the KISS principal applies ...
10 Common Mistakes
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