by John Cole | Dec 15, 2015 | B2B Copywriting, Effective Messaging
In B2B marketing, things are pretty straightforward. We don’t have to coax or cajole or look cute and clever, like the folks over in B2C. We’re selling to prospects who need and want to buy what we’re offering. B2B buyers aren’t really...
by John Cole | Nov 10, 2015 | B2B Copywriting, Content Marketing, Effective Messaging
All of us, I’m sure, have heard of the KISS Principle. KISS, of course, stands for “Keep it simple, stupid” – an admonition frequently used in engineering as a reminder that “most systems work best if they are kept simple rather than made...
