Conversational Writing

Tips for writing more conversationally, so you can fully engage your reader.

The Barstool Test

March 17, 2015 by 3 comments

“In an article published in the Harvard Business Review, Charles K. Ramond described experiments designed to measure advertising effectiveness,” writes Bob Bly in The Copywriter’s Handbook. “The experiments showed, not surprisingly, that advertising is most effective when it is easy to understand.” {1}

And one of the best ways to ...

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An Easy Way to Use Buyer Personas to Boost Lead-Gen Response

January 26, 2011 by Leave a comment

The use of buyer personas in marketing has been a hot topic recently. So today, in case you're using buyer personas or are thinking of doing so, I'd like to offer you a tip for using them that can boost the ROI of your lead-generation campaigns.

"Whoa, hold on! What ...

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