Call to Action

Tips for boosting response by crafting a strong “call to action”.

Over 70% of White Papers Lack This Essential Marketing Tool

February 4, 2019 by Leave a comment

Let’s say you’re putting together a white paper to generate leads for your latest offering. You’ve laid out the nagging problem your target market. You’ve pointed out the drawbacks of the well-known solutions. You’ve introduced your new solution and shown how it overcomes those drawbacks and really solves your prospect’s ...

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Call to Action: Separate the “Ready to Buy” from the “Maybe Later” AND Get a Response from Both

July 13, 2010 by Leave a comment

How do you separate prospects who are “ready to buy” from those who are “just looking”… AND get both to respond to your promotions?

The answer is simple: with a different call to action – or offer – for each group: a hard offer and a soft offer.

In this ...

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How to Write a Strong Call to Action

June 7, 2010 by Leave a comment

All salespeople, even raw trainees, know there is one specific thing they must do at the end of every sales presentation: They must ask for the sale.

Salespeople are trained that if they don’t ask their prospect to take action right then and there, he or she may never do ...

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