Tips for boosting response by crafting a strong “call to action”.
Let’s say you’re putting together a white paper to generate leads for your latest offering. You’ve laid out the nagging problem your target market. You’ve pointed out the drawbacks of the well-known solutions. You’ve introduced your new solution and shown how it overcomes those drawbacks and really solves your prospect’s ...
How do you separate prospects who are “ready to buy” from those who are “just looking”… AND get both to respond to your promotions?
The answer is simple: with a different call to action – or offer – for each group: a hard offer and a soft offer.
In this ...
All salespeople, even raw trainees, know there is one specific thing they must do at the end of every sales presentation: They must ask for the sale.
Salespeople are trained that if they don’t ask their prospect to take action right then and there, he or she may never do ...
10 Common Mistakes
That Kill
White Paper ROI
How to Avoid Them And
Generate More Leads
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