Tips for writing great bullets.
In recent articles in this space, I’ve been examining factors that are important to a white paper’s success, and common mistakes that often sabotage that success. Another of those important factors is the effectiveness of the white paper’s presentation.
Seventy-one percent of technology buyers surveyed by KnowledgeStorm and MarketingSherpa said ...
Getting prospects to read your marketing materials is a bigger challenge today than it's ever been.
Why? Because today’s overtasked business buyers tend to scan rather than read. They know they simply don’t have time to read everything that comes in front of them. They skim marketing promotions rapidly (the ...
I call it the Business Prospect Paradox.
In the world of business-to-business marketing, your prospect is a reader. Reading is a big part of his job description. He must read to make informed buying decisions on the products and services he needs to do his job properly.
Yet in our ...
10 Common Mistakes
That Kill
White Paper ROI
How to Avoid Them And
Generate More Leads
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