The Motivating Sequence

November 5, 2008 by Leave a comment

When you sit down to write a new promotion for your company, one of the most important decisions you have to make – really a whole set of decisions – is how to organize the material. Because how you present it greatly affects how people react to it. And that ...

Continue reading...

Don’t Start Off Talking About Your Company

October 8, 2008 by 1 comment

Among the corporate brochures I’ve picked up this year, the travesty we looked at last month wasn’t the only bad apple I found.

Another started with a long spiel on the company’s history. Then came a paragraph on investments made in the past 10 years... experience gained…a mention of involvement ...

Continue reading...

Use Specifics to Beef Up your Corporate Brochure

September 29, 2008 by 1 comment

Does your company brochure leave readers asking, “Where’s the beef?”

I attended several trade shows this spring, which allowed me to pick up quite a number of corporate capabilities brochures. I was hoping to find some good ideas I could use in my own practice. Unfortunately, most of what I ...

Continue reading...