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Qualifying Case Study Candidates

A Four-step Process for Ensuring Customer Story Success Case studies are one of my specialties. I write a lot of them for my clients. Recently, though, I had a couple of case study projects that, through no fault of my own, didn't go so smoothly. Both were for a...

Qualifying case study candidates
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How to Write a Good White Paper Title

Your white paper’s title is probably the most important factor in your prospect’s download decision. It’s the first thing prospects read when they encounter your white paper. It heads the description on your download page and any search results that turn it up. It...

Free White Paper
How to Plan a White Paper
A Proven 7-Step Process for Minimizing Headaches and Maximizing ROI

Some 93% of marketing professionals surveyed have published a white paper that failed to meet its marketing objectives. Most often, the cause was inadequate planning. This white paper is yours FREE… when you subscribe to my newsletter, Technical Response. You'll also receive a FREE bonus white paper: 7 Questions to Ask When Hiring a White Paper Writer - a CopyEngineer "What to Look For" Guide.