Author Archives: John Cole

What is a White Paper? (And what is NOT?)

February 8, 2021 by Leave a comment
What is a White Paper? (And what is NOT?)

If I were to ask you to define the term “white paper,” could you give me a clear definition?

Would it be roughly the same as your prospect’s definition?

These are important questions for technology marketers, because technology buyers attach great importance to white papers. When Eccolo Media was publishing ...

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