Portfolio

Below you'll find links to excerpts from some of my recent projects. Click on the either the thumbnail or the link to view each writing sample. To sort by project type (or if items appear overlapped or incomplete) click on any of the category headings.

White Paper – Problem/Solution Format

This problem/solution white paper helped launch a new engineering requirements analysis tool and is being used to generate leads for the client.
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White Paper – Numbered List Format

Best practices guide aimed at an engineering audience. I edited and expanded the client's draft, making use of both my requirements engineering and B2B copywriting experience.
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White Paper – Problem/Solution Format

This is a lead-generation white paper targeting a technical audience. It educates readers on the hierarchy of Internet of Everything devices and how the client's products facilitate the creation of many of them.
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Case Study – Article Format

This feature-length case study was written to document an example of how the client's products can be useful in an application (functional testing) and an industry (MRO) where they're not widely known. It was published in Aerospace Testing International magazine, as well as on the client's website.
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Demo Video Script

Concept and audio script for a demo video for Zofz PCB, a 3D Gerber file viewer for PCB electronics designers.
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Home Page for an Engineering Design Tool

Website home page for ZofzPCB, a 3D Gerber file viewer for PCB electronics designers.
View home page sample

White Paper – Problem/Solution Format

Recasting an article I'd written into the client's voice, I expanded it into a classic problem/solution white paper. Besides elaborating on the problem and our recommended "generic" solution, it also tells readers "what to look for" when purchasing a specific solution.
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White Paper – Problem/Solution Format

This white paper, written in classic problem/solution style, highlights the advantages of the client's solid state energy storage products over legacy technologies in the light of several converging trends.
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Case Study – Article Format

This case study was written to highlight the client’s business model and core philosophy. It shows what can be done with a case study when customer participation can’t be obtained.
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Special Report – Hybrid Format (Problem/Solution + Numbered List)

Request this special report to see an example of a "problem/solution + numbered list" hybrid white paper. You’ll also learn how to avoid 10 mistakes that can destroy the effectiveness of the most powerful tool in the technology marketer’s arsenal.
Request special report

White Paper – Hybrid Format

This white paper is an example of a hybrid between a problem/solution type and a process guide. It describes a proven 7-step process that will help you ensure your next white paper meets your marketing objectives and expectations.

It's yours FREE, when you subscribe to Technical Response, CopyEngineer's monthly e-zine of content marketing and lead-generation tips for technology marketers.

Subscribe now!

Feature Article

Developed in just one week to meet a tight deadline, and written in an “mini white paper” format, this article was designed to demonstrate the superiority of the client’s technology as both an upgrade solution and a long-term architecture strategy.
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Feature Article

This advertorial helped launch the client's product line. It has been a popular download and expo handout. A news story approach and "third-party” byline were used to add credibility while highlighting the full range of features and benefits.
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Short Trade Article

MBS commissioned this short article when their ÆSyBus system was named among Aerospace Testing International's Top Ten Innovations of 2008. With limited space (250 words) available, the strategy was to highlight the product's value proposition as concisely as possible.
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White Paper – Numbered List Format

This 6-page guide explains everything you need to consider when hiring a white paper writer. It's FREE and can be downloaded immediately. There's no survey to take, no personal data to enter. Simply click the link and choose the page format you prefer (Letter or A4).
Download white paper

Landing Page for a Lead-gen White Paper Offer

This landing page was created to motivate the client's website visitors to register for a free white paper (also by CopyEngineer) describing a major benefit of the client's technology. A banner ad was written to drive traffic to the landing page.
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Landing Page for a Lead-gen Special Report Offer

This landing page "sells" our primary lead-generation offer to our website visitors.
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Landing page for E-letter Subscription E-book Offer

This landing page offers a free e-book as a premium for subscribing to our monthly e-letter.
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Case study – Traditional Format

This case study highlights the faster response times and improved patient care an orthopedic surgery practice achieved after adopting the client's web-based medical answering service.
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Landing Page for a White Paper Offer

This landing page promotes a free white paper with the aim of generating sales leads. A banner ad was also written to drive traffic to the landing page.
View landing page sample

Case study – Short Article Format

This short (< 500 words) case study was written in business article format for use in the company's e-newsletter and other marketing communications.
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Script for a Video Describing an Online SAAS Product

Video script describing the features and benefits of IXACT Contact, an online contact management application for real estate professionals.
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Product Description for an Online SAAS Product

The objective of this project was to create a concise product description for IXACT Contact – a web-based contact management application for Realtors – that resonates with the target audience and encourages them to try it.
View product description sample