Key Message Copy Platforms

A foundation for effective messaging

Need new messaging to launch a product, service or start-up?

Need more content than you have time to produce or budget to outsource?

Need a refresh of existing content...  maybe a complete overhaul?

If you answered "Yes" to any of these questions...

A Key Message Copy Platform from CopyEngineer can help you.


A springboard for faster, more effective content development

Key Message Copy Platform (KMCP) is a single-document repository for all the key messages you need to promote your product, service or company.

Besides being an excellent planning and reference document for your marketing department, a Key Message Copy Platform serves as a handy toolkit for your content developers, including any outside writing help you may hire.

That's because the bulk of your Key Message Copy Platform consists of professionally written, management-approved "building blocks" of copy that can be used as needed to quickly create almost any promotional piece you might need.

These ready-made, reusable messages can include:

  • Product descriptions
  • How-it-works descriptions
  • Market research facts and figures
  • Unique Selling Proposition (USP) messages
  • Human value messages
  • Feature benefit statements
  • Statements designed to overcome objections
  • Testimonials

and more.

CopyEngineer will tailor your Key Message Copy Platform to your specific needs. Call me at (+39) 011 569 4951 to find out more about Key Message Copy Platforms, and how we can work together to develop one for your brand. Or write me at


Save on follow-on projects

Having a Key Message Copy Platform in hand makes content development easier for any writer... especially the one who wrote the platform.

Once I've developed and revised your Key Message Copy Platform to your satisfaction, I'll be thoroughly familiar with both your offering and your approved messaging. That means I'll be able to offer you significantly discounted pricing on content and promotional projects that draw from your KMCP.

Call me today at (+39) 011 569 4951 to discuss your needs. Or email me at to schedule a phone appointment.

Once we've talked, I'll be able to send you a FREE, no-obligation quote on your project and reserve you a place on my project calendar.


Benefits of a Key Message Copy Platform

Your Key Message Copy Platform serves as a handy reference guide for all your marketing staff and any outside writing help you may hire. It's also a spring board for all your content and campaigns. Used as such, your Key Message Copy Platform provides a number of important benefits:

A unified campaign battle plan

With all your key messaging already in place, you have a solid plan and foundation that everyone on your team can build from. You'll all be pulling together – in the same direction.

Plus, when crunch time comes – with your product launch deadline fast approaching – you're far more likely to succeed if you're all working from the same plan.

Consistent messaging across all your content

If your messaging keeps changing – if you keep reinventing the wheel with each new piece of content you produce – no single message gets reinforced. Your prospects won't remember any of them well. They may even become confused. They'll have difficulty passing your messages along to colleagues.

Consistency in messaging makes it more memorable. In other words, when your prospects find the same messages repeated throughout your content, those messages become ingrained in their minds. Repetition builds reputation.

Faster content development

A Key Message Copy Platform puts at your writers' disposal an ample supply of ready-made "content building blocks" they can use and re-use to quickly put together new promotional materials. They don't have to create each new piece from scratch.

Plus, with a Key Message Copy Platform at their fingertips, writers are more confident. Since those building blocks are management-approved, writers know each piece they create is going to be on-target. When writers aren't second-guessing themselves, they pull content together faster.

Lower stress

Always having that Key Message Copy Platform at your fingertips makes it easier to respond to unexpected marketing opportunities – i.e., last-minute projects and short deadlines – and keep your messaging consistent with your other materials.

Having the right words and messages constantly at your disposal provides a safety net, which is very reassuring to both writers and managers.

Better marketing results

Having ready-made, pre-approved messaging building blocks lets you develop content more quickly and easily. Faster, smoother content development results in more content, and more effective content.

The combination of abundant, highly effective content with consistent, laser-focused messaging inevitably results in more inquiries, more leads and more sales.


Get your Key Message Copy Platform started today

Call me today at (+39) 011 569 4951. Or email me at

Once we've discussed your needs, I'll send you a FREE, no-obligation quote.

And as I mentioned earlier, once your Key Message Copy Platform is complete, I'll be able offer you significantly discounted pricing on follow-on projects. Call or write today to assure your place on my project calendar.


I develop Key Message Copy Platforms using my 5-step Precision-Targeted Marketing™ system.  For details on my process, click here.


Return to Main Services Page. >